When it comes to our food, there is nothing closer to the hearts of the nation than the wellbeing of animals. Indeed, new research from Mintel finds animal welfare is Britain's number one food concern with as many as four in ten (40%) Brits worried about this issue. And it is women who are showing the greatest concern, with almost half (46%) of British women expressing concern about this issue, compared to just a third (34%) of men. Meanwhile, being of British origin (37%) and free from additives or preservatives (36%) make up the remaining top three food concerns, closely followed by the desire to have locally produced food (35%). By contrast, today organic is important to just one in ten (11%) of Britons.
Find out more:
http://www.mintel.com/press-centre/press-releases/538/food-for-thought-animal-welfare-tops-britains-food-concerns
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